San Francisco-based Blurb, a venture-backed provider of custom book publishing services, said Tuesday that the firm has opened up a European headquarters. The firm said that it has hired on Jonathan Wisler as the firm's VP and General Manager of Blurb Europe. Wisler was most recently European Director of Kodak Gallery (formerly Ofoto). Blurb operates a service that allows users to create their own photo and other books, using software for the Mac or PC. Blurb's venture backers include Canaan Partners and Anthem Venture Partners.