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    Friday, March 16, 2007

    Google Acquires Adscape Media


    Mountain View-based Google made a second acquisition Friday, confirming that it has acquired San Francisco-based Adscape Media. Terms were not disclosed. Adscape develops systems for in-game advertising. According to Google, the firm believes that in-game advertising is an area where the firm can add a lot of value to users, advertisers, and publishers. The acquisition was first disclosed by Red Herring last month, which cited a source that said the deal was worth $23M.
    posted on Friday, March 16, 2007


    Related companies:
    Google

    Related stories:
    > Sony Opens In-Game Ad Unit
    > Google Opens Content Network
    > Google, MySpace Ink $900M Advertising Deal
    > Google Buys Russian Advertising Firm
    > Google Acquires Jaiku

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