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    Friday, April 13, 2007

    Google Acquires Doubleclick


    Mountain View-based Google said Friday that it is acqiring DoubleClick, a provider of online advertising services, for $3.1B in cash. Doubleclick is owned private equity firm Heller & Friedman and JMI Equity. The transaction is expected to close by the end of the year. According to the firms, they will combine Doubleclick's ad management technology with Google's advertising platform and publisher monetization services.
    posted on Friday, April 13, 2007


    Related companies:
    Google

    Related stories:
    > Google Completes Doubleclick Acquisition, Sharpens Axe
    > Google Looks To Sell DoubleClick's Search Marketing Business
    > Doubleclick's Affiliate Operations Renamed Google Affiliate Network
    > DoubleClick Adds Third Party Ad Networks To Mobile Offering
    > Google Opens Content Network

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