Tuesday, May 6, 2014
Google Buys Adometry For Advertising Analytics
Mountain View-based Google has acquired online advertising analytics software developer Adometry, the two announced Tuesday afternoon. Financial details of the buy were not disclosed. Adometry was based in Austin, Texas, and was backed by Shasta Ventures, Austin Ventures, and Sierra Ventures. Adometry will work with the Google Analytics Premium team, and currently plans to continue offering up its services to clients.