Google Targeted By Bing Over Shopping Ads

Mountain View-based Google is being targeted, again, by competing search engine Bing--this time, for its move in May to turn its comparison shopping site, Google Shopping, into a commercial, paid service. Google switched the search engine in May to require vendors who wanted to be listed on the site to pay for listings. Bing has launched a site, Scroogled, to highlight those changes. The site complains that Google Shopping is now just a "list of targeted ads that unsuspecting customers assume are search results. "