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IBM Buys Unica

IBM said Friday that it is acquiring Unica, a developer of Internet marketing software, in a deal worth $480M. Unica is based in Waltham, Mass. IBM said it would pay $21 per share in cash for publicly held Unica. Unica will become part of IBM's Software Solutions Group, and IBM said it will be hiring Unica's 500 employees.


 

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