MOG Rolls Out Music Focused Ad Network

Berkeley-based MOG, the online music blogging and review site, announced today that the firm has launched its own music advertising network. MOG said its MOG Music Network (MMN) is targeted at independent music blogs and music websites, and provides advertising revenue for affiliate sites. According to MOG, its ad network will allow sites to set minimi CPMs, control ads and advertisers displayed, and also include a program to publish excerpts of those blogs to MOG and across the ad network. MOG is backed by Universal Music Group and Sony BMG.