Quova Hires Former Yahoo GM Webster As Exec

Mountain View-based Quova, which operates a service which provides the location of IP addresses from web visitors to companies, said today that former GM of Yahoo's Lead Generation business, Jay Webster, has been named its Chief Product Officer. Webster was also CTo and Gm of Performance Advertising at BlueLithium, prior to its acquisition by Yahoo. Webster has also served at Adteractive, Fathom Online, and USWeb/CKS. Quova provides an IP geolocation service which identifies the location of web visitors to publishers and advertisers.