San Francisco-based RichRelevance, which provides personalization software for retailers and brands, said Tuesday that it has raised 8M in a follow up funding round. The round came from RTP Ventures, Shea Ventures and Gray Ventures and Tugboat Ventures. The funding came on top of a recent, $20M round which also included Greylock Partners, Crosslink Capital and Draper Fisher Jurvetson, bringing its total raised in the round to $28M. RichRelevance, headed by David Selinger, said the new round will go towards investment in infrastructure and technology for the company. More information »