Rocket Fuel Lands $3M

Redwood Shores-based Rocket Fuel, a company developing advertising targeting technology, said Friday that it has raised $3M in a new venture funding round. The round came from existing investor Mohr Davidow Ventures. According to the company, the funding will go towards building infrastructure, scaling operations, and building an engineering team. Rocket Fuel's ad network is focused on combining social, behavioral, contextual, geographical, search and other data sources to target online advertising to consumers. More information »