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Sugar Buys Circle of Moms

San Francisco-based Sugar, Inc., the online publisher of women's websites and blogs which is backed by Sequoia Capital and Institutional Venture Partners, said Tuesday that it has acquired fellow San Francisco firm Circle Of Moms. Circle of Moms operates an online social network for mothers and prospective mothers-to-be. Financial terms of the buy were not disclosed. Sugar said that Circle of Moms will continue to operate independently as a subsidiary of the firm after the acquisition.


 

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