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Twitter Buys TapCommerce

San Francisco-based Twitter said this afternoon that it has acquired TapCommerce, a developer of mobile ad retargeting technology. Financial terms of the deal were not announced, however, reports place the price tag at around $100M. Twitter said the move will help it offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions. TapCommerce was based in New York.


 

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