Virgin Launches Virgin Unite Charity With Limbo 41414

Sir Richard Branson's Virgin Group said this morning that they are launching a new charity arm, Virgin Unite, focused on social and environmental change, and that the charity will tap Burlingame-based Limbo 41414's text messaging games to raise money for partner charities. The new Virgin Unite group will run text messaging auctions and donate 100 percent of the proceeds to charities. Limbo 41414 is backed by Azure Capital Partners and Draper Fisher Jurvetson.