Tuesday, March 27, 2007
Yahoo, MobiTV In Advertising Alliance
Sunnyvale-based Yahoo! and Emeryville-based MobiTV are in a new, strategic mobile advertising alliance, the firms said today. Yahoo will provide its ad network to MobiTV's mobile video service. According to the companies Yahoo will use its technology to deliver mobile video advertisements across MobiTV's programming, with the first ads to go live later this year.