Yahoo Rolls New Advertising Products

Yahoo said today that it has rolled out three new advertising products, which the firm said will help marketers better reach the audiences they are targeting. Yahoo said it is rolling out a new product, Search Retargeting, which targets ads based on what users are searching for; a service, Enhanced Retargeting, to target advertising across Yahoo's network to users based on what those users have searched for on advertiser's sites; and new features including ad scheduling and demographic targeting in search ads. Among features available to advertisers now are the ability to change advertising bids based on age, gender, and other demographics.