Thursday, January 22, 2015

AppsFlyer Lands $20M For Mobile Analytics

San Francisco-based AppsFlyer, a developer of mobile advertising measurement software, has raised $20M in a Series B funding. The funding was led by Fidelity Growth Partners Europe (FGPE), and also included Magma Venture Partners and Pitango Venture Capital. AppsFlyer is led by Oren Kaniel, and develops and SDK used to measure advertising campaigns across mobile ad networks. Appsflyer has now raised a total of $28M.