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Aptrinsic Gets $7.2M For Personalization Software

San Mateo-based Aptrinsic, a developer of personalization software, has raised $7.2M in a Series A funding. The round was co-led by Storm Ventures and Opus Capital. Aptrinsic is led by CEO Nick Bonfiglio, former EVP of Global Product at Marketo. Aptrinsic says its software helps software companies personalize the experience of their products, to better acquire and retain their customers. More information »