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BloomReach Gets $56M For Personalization Software

Mountain View-based BloomReach, a developer of web personalization software for the e-commerce and marketing industry, has raised $56M in a funding round, the company announced today. The Series D funding came from Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures. As part of the funding, BloomReach has added Marcus Ryu, the CEO and Co-founder of Guidewire Software to its board. BloomReach is led by Raj De Datta. More information »