Demandbase Gets $15M For B2B Targeting

San Francisco-based Demandbase, a developer of marketing targeting software for the B2B market, said it has raised $15M in a new funding round. The funding was led by Greenspring Associates, and also included Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. Demandbase provides its ad targeting and personalization tools in the real-time bidding market, though specifically for B2B transactions.