DoubleClick Adds Third Party Ad Networks To Mobile Offering

Google's DoubleClick said Wednesday that the firm has begun integrating third party ad networks into its mobile advertising product, DoubleClick Mobile. According to DoubleClick, it is integrating with mobile ad networks AdMob, Google AdSense for mobile content, and Millenial Media's MBrand and Decktrade networks. According to the firm, the upgrade will help mobile publishers fill more of their available inventory. Financial details of the integration were not disclosed.