Federated Media Raises $4.5M

Sausalito-based Federated Media, the online advertising sales firm headed by John Batelle, has quietly raised $4.5M in a Series B funding, according to Citing regulatory filings, said that Federated Media's returning investors included JPMorgan Partners and Omidyar Network. Federated Media operates an online advertising placement firm which maintains a stable of technology focused, blog web sites as clients; the firm sells advertising on those sites for a portion of the sales.