gWallet Adds Social Media Metrics

San Francisco-based gWallet, a developer of virtual currency services, said today that it has launched a new effort to provide analytics to publishers. The firm said its new gLTV service is aimed at helping publishers increase the lifetime value of their users, based on their prior usage and transaction history. gWallet's virtual currency technology is being aimed at Facebook applications, virtual worlds, and other sites. gWallet is backed by Adams Street Partners and Trinity Ventures.