hi5 Launches Casual Games

San Francisco-based hi5 said Thursday that it has launched a new casual game feature on the firm's social networking site. According to hi5, the service--targeted at 15 to 24-year olds--now includes casual games in the sports, arcade, strategy, and card areas. hi5 is linking the new casual games with its virtual currency, and will allow its users to purchase premium content, status upgrades, and gaming features using that currency. hi5 is venture backed by Mohr, Davidow Ventures.