Lift Gets Backing Of Twitter Co-Founders

Lift, a developer of an application which helps people through positive reinforcement, has scored the backing of The Obvious Corp., the incubator startup effort of Twitter co-founders Biz Stone and Evan Williams. According to Obvious, it will assist Lift with strategy, design, funding, and recruiting. Financial details of the deal were not disclosed. Lift was founded by Tony Stubblebine and Jon Crosby.