Longboard Media Acquired By Bazaarvoice

San Francisco-based Longboard Media, a provider of online advertising services for retailers, has been acquired by ratings and reviews provider Bazaarvoice, in a deal worth $32.7M. According to Bazaarvoice, it is paying $26.9m in cash plus 0.5 million shares of its common stock for Longboard media, which was founded by Jim Barkow and Scott Engler. Both Barkow and Engler was previously at Bazaarvoice said that Longboard works with more than 100 brand advertisers, and reaches more than 100 million monthly unique users.