Loomia Scores $5M From NBC, Others

San Francisco-based Loomia, which creates social recommendation applications, said today it has raised $5M in a Series A funding. The round was led by Asset Management Company, and also included Peacock Equity and Telefonica Capital. Peacock Equity is the joint venture between GE and NBC Universal. Loomia's social recommendation software allows users to find content and information they might be interested in on a web site, and is used by the Wall Street Journal Online,, CNET, Audible, and others. More information »