Sony Opens In-Game Ad Unit
Foster City-based Sony Computer Entertainment said today that it has created a new, in-game advertising unit. The firm said that the new unit will focus on in-game advertising for its PlayStation platforms. The new unit will be headed by Darlene Kindler, who joins the firm from Adscape Media, the in-game advertising company which was acquired by Google in March. Kindler has also served at Nintendo of America, IREM America, Data East, and 3dfx Interactive.
posted on Monday, October 8, 2007
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