San Francisco-based SignalDemand, which develops price and margin optimization software, said Wednesday morning that it has raised $20M in a new investment round. The round was led by Interwest Partners, and also included prior investors Hummer Winblad Venture Partners, General Catalyst and Catamount Ventures. SignalDemand said the funding will go towards expansion into new vertical and geographic markets. SignalDemand's software is used to adjust pricing for manufacturers. As part of the funding, Interwests's Bruce Cleveland will join the firm's board of directors.
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