Sony Taps IGA For In-Game Advertising
Foster City-based Sony Computer Entertainment America and its sister firm, Sony Computer Entertainment Europe, announced today that it will start running dynamic in-game advertising on the PLAYSTATION 3. According to Sony, it will allow advertisers to place ads in PS3 games, and has tapped New York-based IGA Worldwide as a partner. Financial details of the ad deal between the two companies were not disclosed. IGA Worldwide operates its own in-game advertising network, and is backed by Peacock Equity, Easton Capital Group, Intel Capital, Morgenthaler Ventures, KTB Ventures, Translink Capital, Presidio STX, LLC. and ITOCHU Corporation.
posted on Wednesday, June 4, 2008
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