San Mateo-based BLUEROADS, which develops software used for managing channel sales and channel partners, said today that it has raised $6M in addition financing. According to the firm, the Series E funding was led by Zenshin Capital. Other investors in the round included ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures. BLUEROADS said the funding will go towards expanding into additional vertical industry markets. BLUEROADS software is used by hardware providers like Avaya, Brocade, Polycom, Xerox and NetApp to manage their channel sales and partner programs.
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