Yahoo, Bing Start Testing Advertising Efforts
Yahoo and Bing said today that the two have begun testing integration between the two firms' systems, as part of the search alliance the firms announced about a year ago. According to the two, they expect to complete transition in the US and Canada over the next few months of their two systems. Bing and Yahoo linked in a search and advertising deal nearly a year ago, which calls for Bing to power Yahoo's search, and to direct Yahoo's advertisers to Microsoft's adCenter.
posted on Wednesday, July 21, 2010
Related stories:
> Yahoo Rolls Over To Bing
> Yahoo Starts Move To Bing
> Yahoo Gears Up For Shift To Microsoft Ad Serving
> Yahoo In Deal With Microsoft On Search Technology
> Yahoo Places Ads On Mobile Phones
silicontap.com Home