AOL Buys Adap.tv For $405M
AOL said this morning that it is buying Adap.tv, in a deal worth $405M. Adap.tv is provider of video advertising technology. AOL said it would pay $322 million in cash consideration, and approximately $83 million in AOL common stock for Adap.tv. Adap.TV was based in San Mateo, and was backed by Bessemer Venture Partners, Gemini Capital, Redpoint Ventures, Spark Capital, and others.
posted on Wednesday, August 7, 2013
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