Adobe Completes TubeMogul Acquisition
San Jose-based Adobe said this week that it has completed its acquisition of video advertising company TubeMogul. Adobe had said in November that it would pay $540M for TubeMogul. Adobe said the acquisition helps its create the industry's first end-to-end independent advertising and data management solution which spans both traditional TV and digital formats. TubeMogul will be integrated into Adobe Audience Manager, according to the company.
posted on Wednesday, December 21, 2016
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