MyBuys Raises $20M

Redwood City-based MyBuys, a provider of personalization and marketing software for retailers, brands, and agencies, said this morning it has raised $20M in a Series C expansion round. The round was led by Rho Ventures, and also included Lightspeed Ventures and Palomar Ventures. The firm said the funding will go towards further development of its personalization service for ecommerce. MyBuys is headed by Robert Cell. More information »