PubMatic Expands In Europe

Palo Alto-based PubMatic, a provider of online advertising optimization services, said this morning that the firm has expanded into Europe. According to PubMatic, it has partnered with European firm Improve Digital to provide localized sales, service, and support in the UK, Netherlands, Germany, France, Spain, and Italy. Financial terms of the partnership were not disclosed. PubMatic operates a service which optimizes which advertising networks to use for online publisher, by switching in the highest paying network for an advertising impression.