SmartZip Analytics Gets $12M

Pleasanton-based SmartZip Analytics, a developer of predictive marketing software-as-a-service, said today that it has raised $12M in a Series B funding round. The funding was led by Crest Capital Ventures, and also included Claremont Creek Ventures and Intel Capital. The company said the funds go towards product development, sales, and marketing. SmartZip is led by Avi Gupta, and helps those in the real estate industry target their marketing based on geography. More information »