Sociable Labs Finds $7M

San Francisco-based Sociable Labs, a developer of A/B testing and web optimization products aimed at social referrals and e-commerce, said today that it has raised $7M in a Series B funding round. The round came from Battery Ventures, Javelin Ventures, KPG Ventures, Quest Venture Partners, and Founders Fund. The firm has also previously raised capital from the fbFund. Brian O'Malley of Battery Ventures joins the company as part of the funding. Sociable Labs develops software to help e-commerce retailers deploy, test and optimize social referral and conversion applications. The firm is headed by Nisan Gabbay. More information »