Sojern Gets $10M For Travel Ad Technology

San Francisco-based Sojern, a developer of software platforms aimed at the travel industry, reported it raised $10M in a Series C funding round today. The funding was led by Triangle Peak Partners, and also included Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures. The company said it will use the funding to "innovate and scale" its platform, which is used to optimize advertisement, real-time, programmatic buying of ads, and other online marketing efforts for travel brands. Sojern is led by Mark Rabe. More information »