Thursday, July 14, 2011

WordWatch Gets $1.4M For AdWords Optimization

Foster City-based WordWatch, a new startup focused on optimizing Google AdWords campaigns for small businesses, said today that it has raised $1.4M in a Series A funding round. The round was led by Credo Ventures. WordWatch is headed by Todd wilkinson, who previously founded Respectance.com. The firm said the funding will go toward smarketing and sales, as well as for expanding its algorithm and technology base. The firm was represened by Fortis General Counsel LLP in the deal; the investors were represented by Reed Smith LLP. More information »