Monday, August 13, 2012

Salesforce.com Completes Buddy Media Buy

San Francisco-based Salesforce.com said Monday afternoon that it has completed its acquisition of Buddy Media, the developer of social media marketing tools. Salesforce.com had said it would pay $689M for Buddy media in June. Buddy Media's software allows marketing teams to publish and optimize social content and advertising on sites such as Facebook, Google, LinkedIn, Twitter, YouTube and others.