Friday, October 9, 2015

Segment Scores $27M For Data Collection Tools

San Francisco-based Segment, a developer of a service to help marketers collect and manage their customer data across multiple cloud services, has raised $27M in a Series B funding, the company said this morning. Segment said the funding was led by Thrive Capital, and also included Accel Partners, Kleiner Perkins Caufield & Byers, and Jon Winkelried, former president of Goldman Sachs. The company has now raised $42M in total funding. The company said it will use the funding to double its employees to 100, along with further integration of its software into other platforms. Segment is led by Peter Reinhardt.