TellApart Raises $13M For Retargeting Technology

Burlingame-based TellAprt, which provides online marketing and data tools to e-commerce websites, said this morning that it has raised $13M in a Series B round of funding. The round was led by Bain Capital Ventures. The firm was founded by Josh McFarland and Mark Ayzenshtat, ex-Google executives, and provides retargeting and other advertising services to online marketers. As part of the deal, Ajay Agarwal of Bain Capital Ventures joins the company's board. The new funding round brings the company's total raised to $17.75M. More information »