TubeMogul Links With Brightcove On Analytics

Emeryville-based TubeMogul, an online distribution and analytics service for online video, and online video provider Brightcove announced this morning that the two are in a strategic alliance. According to the firms, Brightcove has licensed TubeMogul's InPlay technology to add analytics to Brightcove's video platform. Financial details of the alliance were not disclosed. The two firms also said they would collaborate on new analytics offerings and other premium products.