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Pandora Targets Small, Medium Sized Businesses
Oakland-based personalized internet radio service
Pandora
said today that it is launching a new effort to court small and medium sized business advertisers. According to Pandora, it has created a dedicated sales team and ad platform focused on SMB ad sales. The new effort is being headed by VP of Performance Ad Sales, Brian Mikalis. Pandora said it is tapping display advertising firm AdReady on the push.
posted on Monday, February 1, 2010
Related companies:
Pandora Data Systems
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