San Francisco-based Tapjoy, which develops monetization services for developers of social and mobile games, said today that it has scored $21M in new funding for the company. The new round was led by Rho Ventures, and also included existing investors InterWest Partners, North Bridge Venture Partners, and D.E. Shaw Ventures. As part of the funding, Mark Leschly of Rho Ventures joins the company's board. The firm said the new round brings it to a total of $40M raised in funding.
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