Yahoo Completes BrightRoll Buy
Sunnyvale-based Yahoo has completed its acquisition of programmatic video advertising company Brightroll, the two said this week. According to Yahoo, the buy is expected to add net revenues of $100M in 2014. Yahoo also is adding approximately 400 employees from BrightRoll, saying those employees will continue to focus on digital video advertising. Yahoo paid $640M for BrightRoll in November.
posted on Tuesday, December 16, 2014
Related companies:
Yahoo
Related stories:
> Yahoo Buys BrightRoll For $640M
> BrightRoll Pulls In $5M
> BrightRoll Gets Series A
> Yahoo Completes Right Media Buy
> BrightRoll Gets $10M
silicontap.com Home