silicontap.com
Search
Telephia Acquired By Nielsen
San Francisco-based Telephia, a provider of consumer research for the telecom and mobile media market, has been acquired. New York-based Nielsen Company announced the acquisition Wednesday, but did not disclose terms of the transaction. The deal is expected to close in the third quarter. Telephia will specifically bolster Nielsen's ability to measure the mobile content delivery industry.
posted on Wednesday, June 27, 2007

Related stories:
> Nielsen, Sony Computer Team On In-Game Advertising Data
> Google, The Nielsen Company In TV Ad Deal
> NeuroFocus Wires Into Nielsen
> Facebook Links With The Nielsen Company
> Report: Online Black Friday Sales Jump 42 Percent

silicontap.com Home