Salesforce.com Buys Radian6 For $326M
San Francisco-based Salesforce.com announced this morning that it has acquired Radian6, a provider of a social media monitoring platform, for $276M in cash plus $50M in stock. Radian6's services are used by the Fortune 100 to monitor Facebook, Twitter, YouTube, and other social media sites. Salesforce.com said that the acquisition is expected to increase its revenues by approximately $45 to $50M in its year ending January 2012. Radian6 was venture backed by Summerhill Venture Partners, Brightspark Ventures, and BDC Venture Capital. The firm was founded in 2006.
posted on Wednesday, March 30, 2011
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