Loyalize Acquired By Viggle
San Francisco-based Loyalize, a developer of technology which allows audiences to interact with a show or brand during live TV shows, has been acquired. According to loyalty program operator Viggle, which is ownd by Function(x) Inc., it has acquired Loyalize, to enhance its experience. FInancial terms of the buy were not disclose. Loyalize allowed users to check in, answer questions, vote and express their opinions, and more in response to live TV events.
posted on Friday, February 17, 2012
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